France is the first country to legislate to limit the damage of ultra-fast fashion. On March 14, the parliament approved a law that imposes restrictive measures on the advertising of low-cost fabrics and proposes to introduce a tax on low-cost items to finance collection and recycling.
The message is clear: inform and discourage consumers from those giants of fast fashion and ultra fashion like Shein and Temu, and the so-called big 4 of fashion that put low-cost products on the market, which have a devastating impact and footprint on the environment both for the large consumption of resources in the production phase, and for the pollution produced by the large amount of waste. It is well known that the fashion industry represents 10% of greenhouse gas emissions; furthermore, the working conditions that are hidden behind clothing and accessories are scandalous, as already denounced by various programs and news reports: work rhythms almost at slave level, unhealthy conditions, very low wages. A singular and important decision, which
comes from France, a country where fashion and haute couture are important industries with recognized brands that have made history. And us in Italy? Let's hope that this is the first of a long series of measures but in addition to the law, we need to increase awareness, of consumers. We believe in it and for this reason we have chosen to produce in Italy for a more fair and sustainable fashion for the planet, for resources and for us.
The message is clear: inform and discourage consumers from those giants of fast fashion and ultra fashion like Shein and Temu, and the so-called big 4 of fashion that put low-cost products on the market, which have a devastating impact and footprint on the environment both for the large consumption of resources in the production phase, and for the pollution produced by the large amount of waste. It is well known that the fashion industry represents 10% of greenhouse gas emissions; furthermore, the working conditions that are hidden behind clothing and accessories are scandalous, as already denounced by various programs and news reports: work rhythms almost at slave level, unhealthy conditions, very low wages. A singular and important decision, which
comes from France, a country where fashion and haute couture are important industries with recognized brands that have made history. And us in Italy? Let's hope that this is the first of a long series of measures but in addition to the law, we need to increase awareness, of consumers. We believe in it and for this reason we have chosen to produce in Italy for a more fair and sustainable fashion for the planet, for resources and for us.
