About Us

Seama is educating for sustainability
and the value of the material

Seama is two women united by a common vision. It is an all-female fashion upcycling project and focuses on the role of women in their most distinctive trait: care. “Care about”: the planet, the people and the past that transform into a new opportunity for the future. Beyond the fashionable concept of recycling and reuse. Seama is a responsible company formed by a network of artisanal women's tailoring, inclusive , where each protagonist can contribute to maximizing the value of the products and create firsthand. This is the value of sustainable fashion for Seama.

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What does Seama mean?

“Seama” is a portmanteau of the words “seam,” the English word for sewing, and “ma,” a metaphor for caring, and an abbreviation for “Seamstress,” the work women did in the Victorian era that allowed them to be independent.

We counteract fast and ultra fast fashion by regenerating materials

The price that the environment pays for fast fashion produced by industries is high. For this reason Seama has set itself the mission of fighting this system by giving new life to yesterday's materials to create unique and environmentally friendly bags and accessories.

Our Mission

  • 1. We produce accessories
    and sustainable bags

  • 2. Starting from materials
    waste

  • 3. To bring models to life
    unique in aesthetics and design

Why Seama?

Our expressive urgency arises from the awareness of the strong impact of the fashion industry on our lives. In particular fast fashion and ultra fast fashion, which have generated perennial low-cost collections, with production delocalization, exploitation of labor and pollution of ecosystems.


We then rummaged through old wardrobes, recovered discarded clothes, scraps of industrial fabrics, studied, enriched each item with our ideas and tried again until we managed to extend the useful life of the products and restore value to the fabrics through an upcycling operation .

Our Values

Respect

For the territory, the environment and the people. Value that is also found in our objective: to educate consumers on responsible consumption models.

Responsibility

The need for change. Acting responsibly towards materials and people: upcycling can create a new business model, which puts people at the center, understood as all Seama stakeholders.

Quality

Which passes through our artisanal production Made In Italy.

Italian Creativity

We value inventiveness, ideas and work done with passion.

Our method

productive, circular and sustainable

We create eco-sustainable bags and fashion accessories from what has already been produced. Since these are recycled materials, the amount of fabric is often enough for a single piece , hence the uniqueness of our sustainable productions. Each bag is unique , studied and personalized through a process of stylistic experimentation, which consists in grasping the potential of the initial material, always different in thickness and characteristics and imperfections.

An all-Italian design

Our research starts from enhancing the origin of the starting material, learning from our land. Seama sustainable bags reflect the artisanal approach typical of the Made in Italy lifestyle: dedication as an expression of love for fashion and for social and environmental sustainability.

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The Founders

CO-FOUNDER

Paola

“Adriana and I are responsible people, attentive to the world that has changed and to the models that no longer work. We are critical of the so-called “democratic” concept of fashion that drastically reduces costs, so much so as not to consider the quality of a fair production process. We fight against disposable items, the frenzy of consumerism and we embrace the concept of slow fashion and quality vs. quantity. Our production of Made in Italy bags is sustainable both in terms of the materials used and the manufacturing model.”

CO-FOUNDER

Adriana

"For us, every fabric that would otherwise be thrown away tells a story: a memory to be preserved and redeveloped. This is why our brand of sustainable bags questions today's fashion to make yesterday's experiences current . We experiment with shapes and colors to give aesthetic value to something that would otherwise be considered waste . This circular economy of clothing is for us the trend of sustainable fashion."

Our fashion is for everyone

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