Everything comes back! Genoa celebrates jeans. The famous "bleu de Genes" fabric started here, later transformed into blue jeans. The history of one of the most popular, most used and most transversal fabrics starts from Genoa as a fabric for miners to the USA, where they then become famous and exported all over the world. These days, Genoa celebrates jeans by revisiting all the applications of this versatile fabric with a particular focus on sustainability. We at Seama have been very struck by the pollution generated by the traditional jeans industry: just think that to produce jeans 👖 many liters of water are needed, 3800 for a pair of jeans, to create the classic 'worn' or delavé effect.
They are perhaps among the most used, worn, discarded and changed items of clothing. With this awareness we thought of using discarded jeans, the scraps of this versatile fabric to extend their life and not waste other resources: this is what our new line of Petite Lune is dedicated to, very glamorous and trendy handbags designed for girls and women who are sensitive to the issue of caring for the environment. Because fashion can teach you to change your lifestyle. Forever jeans!
