Summer is coming to an end, and we want to remember and thank everyone who participated and followed our project, whether directly, through social media, or in spirit.
June saw us committed to protecting the sea and biodiversity, as well as collaborating in partnerships with companies. We support the SEAQUAL Community project, which focuses on recovering plastic from the ocean floor and beaches. We used SEAQUAL fabric for our COLORS beach bags, which were the stars of a contest themed: "What do you do to make your summer sustainable?" This contest received great engagement, demonstrating the interest in environmental protection, and was won by Sofia Benci, a young engineer with an ambitious project aimed at defending the sea—an inspiring story.
The summer collections were presented in Turin, in collaboration with Colori Vivi, a wonderful sartorial initiative that trains and employs young people and women from disadvantaged backgrounds. This was followed by the Apericena in Cascina, held at Cascina Moschino, a farm with a mill located in Piedmont. As the sun set, we enjoyed local products, including bread, and olive oil offered by Colle Piccone, another family-run business. What connects us? A shared passion for work, for the land, and for promoting and protecting good products. We deeply believe in creating synergies and motivated by this success, we wrapped up the summer season with another event: Yoga and Hazelnuts, where we offered our guests a yoga session to recharge, followed by a snack featuring hazelnuts and chocolate from our friends at Ca' del Fico.
Of course, we couldn't miss the quintessential Made in Italy event: our participation in the Miss Emilia Romagna selections, where we contributed to the contest "What does sustainable fashion mean to you?" to gauge the opinions of the aspiring Miss contestants, receiving some very interesting feedback. The winner, Alessia Selva, delivered an important message, and all the girls received our SEAQUAL fabric phone holder, as they all performed excellently. The chosen Miss honored us by carrying the bag down the runway with great elegance. All of this motivates us to keep moving forward with our mission.
Now, we're ready for a new season. Stay tuned!
Adriana & Paola
