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A new beginning, driven by upcycling.

by Paola Gilardi on Aug 05, 2026

Un nuovo inizio, nel segno dell'upcycling

August is also a time for Seama to pause and reflect. Our company is preparing to explore new directions, responding to market developments and customer needs that reflect the changing lifestyles we aim to represent. The clear evidence of climate change requires us to rethink both our environment and our production processes, reducing their impact and limiting waste. New European legislation, which requires large companies to disclose unsold goods and prohibits their destruction, encourages reuse, recycling, and donations. This means preventing waste and restoring the true value of materials. Seama has already chosen this path, making upcycling its production model. In our upcoming communications, we will explain why and how we do this, including through original content, while openly sharing challenges and experiences. Because imagining positive change is both possible and necessary.

Enjoy your holidays, and stay tuned!

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